Clarebrook

Brand Strategy, website and Marketing Strategy for Glasgow furniture manufacturer.

The challenge

As a growing business, Clarebrook aimed to increase brand awareness, generate leads, and drive sales. They recognised the need for a strategic marketing approach that would help them stand out in a competitive market and effectively reach their target audience. To achieve this, Clarebrook sought to enhance its marketing materials to showcase its diverse range of products and services. They needed visually appealing and informative collateral, such as brochures, data sheets, and a user-friendly website, to provide valuable information to potential clients.

The work

Brand creation, tone of voice, and brand guidelines
Stationery and brochure design
Ongoing monthly marketing meetings and consultancy
Campaign design and management
Website design and development with partner EASISERV
Design of product data sheets and certifications

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The story

Clarebrook, a renowned office furniture manufacturer based in Glasgow, has provided innovative and high-quality solutions to businesses across the UK. With a solid commitment to design, functionality, and sustainability, Clarebrook has established itself as a leading manufacturer in the industry.

Recognising the importance of strong brand identity and effective marketing strategies, Clarebrook approached us to:

Elevate their brand image: They sought to enhance their brand recognition and positioning in the market.
Improve marketing materials: They needed to create visually appealing and informative marketing collateral to attract and engage potential clients.
Optimise their digital presence: They aimed to strengthen their online presence through a user-friendly website and effective digital marketing campaigns.

By partnering with us, Clarebrook aimed to achieve these goals and drive business growth.

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The result

We successfully increased Clarebrook's brand awareness and drove sales by implementing a comprehensive marketing strategy. Our ongoing marketing consultancy and campaign management have helped them reach their target audience effectively. The combination of strong branding, compelling marketing materials, and strategic digital marketing efforts has resulted in a measurable increase in website traffic, lead generation, and more opportunities to reach current and new dealer partners.

The happy customer...

As a growing business in a competitive market, we turned to Brady Creative to showcase our products & services and engage with existing and new customers more effectively. Having worked with Paul before, we knew we could trust the team to build a strategic marketing plan to increase leads and find us new opportunities in the marketplace. The work included a complete overhaul of all marketing resources and the creation of a new user-friendly website to drive sales & provide valuable information to our clients.

The intimate knowledge, care, and attention to detail helped us reach a customer base in ways that were not previously possible. The ongoing marketing consultancy and our now strengthened brand awareness allow us to continue to grow in the market and provide exceptional customer service. Working with the wonderful team at The Brady Creative made this all possible and enjoyable.

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